The Ministry of ICT and National Guidance, in partnership with the Uganda Communications Commission (UCC), today hosted the Regional Broadcasters’ Stakeholder Engagement for the Central Region at the Imperial Royale Hotel in Kampala.
The meeting brought together media players, regulators, and key stakeholders to discuss critical issues affecting the broadcasting sector, especially as Uganda prepares for the forthcoming elections.
In his keynote address, Hon. Dr. Chris Baryomunsi, the Minister for ICT and National Guidance, called on broadcasters to use the airwaves responsibly. He emphasized the need for professionalism, neutrality, and a strong commitment to the public good.
The Minister reminded participants that the role of the media goes beyond business interests; it is about shaping society, safeguarding peace, and fostering national unity during such a sensitive period.
Dr. Baryomunsi further urged broadcasters to rise above the growing influence of unregulated media platforms, which often spread misinformation and divisive content.
“Let us differentiate ourselves from unregulated media that have invaded the sector,” he said, stressing that credible media remains vital, especially during elections when the public seeks trustworthy information.
Adding to the conversation, UPDF Spokesperson, Brig. Gen. Felix Kulayigye highlighted the deep responsibility that comes with elections. He noted that the power of a voter is at its peak during the act of casting a ballot.
“A voter is only free during the casting of a vote. The moment the ballot disappears into the box, your freedom has ended. You are now either a slave or a liberated individual of the person you have elected,” he said, reminding Ugandans of the lasting impact of their electoral choices.
The engagement created a platform for dialogue on how the media can maintain its credibility and safeguard the democratic process. With elections drawing closer, stakeholders agreed that broadcasters have a central role to play in guiding public opinion, ensuring balanced reporting, and contributing to a peaceful electoral environment.
The meeting at Imperial Royale Hotel marked another step in the government’s commitment to strengthening collaboration with the media sector. It underscored the need for credible and professional broadcasters who can serve as trusted sources of information for the public, especially during critical national moments such as elections.
