Barclays Strikes £75m Deal to Renew Long-standing Premier League Link

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Barclays is on the brink of renewing its long-standing link to the Premier League with a £75m deal that easily eclipses its existing tie-up’s value.

Sky News has learnt that the British high street bank’s proposed four-year agreement with English football’s top flight was presented to its 20 clubs at a shareholder meeting last week.

Sources said the deal, which would last an additional season than the current partnership, was worth roughly 60% more each year.

Barclays has had a lengthy connection with the top flight, having been its title sponsor for years under both its name and that of Barclaycard.

The financial services alliance will come as Oracle prepares to end its association with the Premier League, leaving it searching for a new technology partner.

Guinness, the beer brand owned by Diageo, recently proposed paying a significantly higher sum than the previous category deal with Budweiser’s owner, underlining the continuing commercial appeal of the world’s most popular domestic football league.

Last week’s meeting with clubs was overshadowed by the news that Manchester City’s legal bid to overturn the Premier League’s associated party transaction rules was about to kick off.

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