While fintech is about the anticipation of an actuality article of a ‘boys club,’ some of the best agitative and advanced cerebration firms in the industry today are founded and led by women.

Bringing calm to the commonly male-dominated fields of accounts and technology, it’s no abstruse that fintech still has some way to go back when it comes to gender equality. In the UK, almost one per cent of all adventure basic allotment goes to female-founded fintech firms, and in the US the bearings are abundant the same, with VC advance in female-led fintech teams extensively aloof three per cent.

That said, the industry boasts a cardinal of trail-blazing changeable pioneers, alignment from fintech founders through to angel investors and technology experts. Indeed, while there is still abundant assignment to be done, it’s absolutely auspicious to see an array of female-led fintech companies’ authoritative after-effects in this fast-moving industry. Abounding of these firms are additionally created not aloof by women but additionally for women, demography into application the specific wants and needs of their changeable user-base. Here, World Accounts takes a attending at bristles of the world’s best agitative female-fronted fintech firms.

1 – PensionBee
All eyes are on British pensions provider PensionBee as it readies itself to go accessible on the London Stock Exchange. Founded by Romi Savova in 2014, the aggregation aims at simplifying pensions for its customers, by accumulating their old pensions into one new plan.

The float is accepted to amount the abutting at between £346m and £384m, and with a 45 per cent pale in the company, 35-year-old Savova is set to become one of the UK’s wealthiest changeable technology CEOs. Dubbed ‘the Monzo of pensions the firm’s smartphone-friendly app allows users to administer their pensions accidentally and efficiently, with the aggregation acquisitive to cull the famously-complex industry into the 21st century.

2 – Starling Bank
This admission on our annual absolutely needs no introduction. The digital-only abecedarian coffer accomplished the coveted ‘unicorn’ cachet recently, afterwards adopting £272m in its better allotment annular to date. This latest banknote bang sees the British coffer admired at £1.1bn, with architect and CEO Anne Boden declaring that “digital cyberbanking has accomplished an angled point” in an annual acknowledging the valuation. Boden founded the coffer in 2014 at the age of 54, afterwards abounding years of life in the acceptable cyberbanking sector.

Despite some aboriginal setbacks, beneath Boden’s leadership, Starling has become one of the UK’s fastest-growing banks, with a new chump now abutting every 39 seconds. In November 2020, she appeared in an atomic tell-all book, Cyberbanking On It, which capacity her struggles as a 50-something woman aggravating to coin a new aisle in the aggressive fintech industry.

3 – Borrowell
Canadian fintech abutting Borrowell is on a mission to advise those disturbing as an aftereffect of the COVID-19-induced bread-and-butter downturn.

Founded in 2014, the aggregation hopes to advise bodies to accomplish their banking goals – whether that includes allowance debt or extenuative for the approaching – by allowing them to make abreast decisions about credit.

The aggregation was the aboriginal in Canada to action barter chargeless admission to their acclaim scores, as able-bodied as beat the country’s aboriginal AI-powered ‘credit coach.’ Eva Wong, the firm’s co-founder and COO, has continued to be an articulate apostle of assortment and inclusion, speaking on how to allure an assorted applicant basin back hiring by absorbing an across-the-board accent in job postings. This charge to abode assortment has apparent Borrowell listed as one of the Best Workplaces for Women by Great Place to Assignment Canada.

4 – Ellevest
Stock trading apps hit the advanced pages beforehand this year back the alleged ‘GameStop saga’ saw abecedarian investors drive up the allotment amount of a cardinal of companies – GameStop, Blackberry and AMC Cinemas included. Away from the headlines, trading app Ellevest is attractive to agitate up the industry, and is committed to its ambition of allowing women to alpha investing. Founded by Wall Street adept Sallie Krawcheck in 2014, the aggregation markets itself as an apparatus congenital by women, for women, with its advanced algorithm demography into annual specific issues that may affect its changeable user-base – such as career breaks, best boilerplate activity spans and pay gaps. In March, the aggregation hit a new anniversary of $1bn in assets beneath management, assuming a growing appetence for its casework alike amidst the communicable downturn.

5 – Ovamba Solutions
Founded by Viola Llewellyn in 2013, Ovamba Solutions is a fintech abutting focused on allowing Africa’s micro, baby and medium-sized businesses to abound through admission to concise capital. Having noticed that banks and acceptable banking institutions were abundantly clumsy to abutting the continent’s acclaim gap, Llewellyn set up Ovamba Solutions with the ambition to empower African entrepreneurs through avant-garde online platforms and adaptable apps that can finer accommodate the demands of beginning SMEs.

Its offerings accommodate culturally sensitive technology, such as chatbots that allege an array of African languages, and solutions that booty into application the realities affecting African businesses and entrepreneurs.